At Gut Feel Consulting Group, we want to bring instinct and gut feel back to modern leadership. In a data-driven world guided by dashboards, models, and strategic decisions, we champion gut feel as a simpler path to decisive action.

Why use Gut Feel

Faster than analysis

Removes friction from decision-making. No dashboards, no delays.

Imposes alignment

Top-down directives scale faster than consensus.

Reduces complexity

Cuts through noise and focuses on what feels right.

Reduces complexity

Fully internal. No data, no integrations, no problems.

About us

We partner with organisations unwilling to be distracted by the noise of insights and validated data, or seeking to realign their strategy when priorities shift and markets move. Our aim is to reduce strategic overthinking and restore instinctive alignment at executive level.

While companies like Keto provide strategic portfolio management software that enables structured prioritisation, real-time visibility and measurable alignment across complex initiatives, our solution requires no screens and is entirely data-free.

GFCG is an equal-opportunity employer of gut feel and a satirical consulting initiative by Keto.

COMPARE US AND KETO SOFTWARE

Architecture
One unified data model
Gastrointestinal model
Speed
Live in weeks
Depends on digestion
AI Capability
AI-native — your model or ours
Runs on intuition. No model needed.
Configuration
No-code, customer-configurable
No-code, customer-configurable
Governance
Adapts to your lifecycle and governance
Adapts to mood, context and whoever spoke last
Pricing
Transparent SaaS. Includes implementation
Free. Consequences not included.
Hosting
Hosted anywhere you need
Runs internally

Our people

Andrew Clarke

Partner, Strategic Feelings

"When in doubt, I trust my gut feel. When not in doubt, I trust it more."

James Wilson

Senior Gut Listener

"Strong gut feel often replaces the need for a strong strategy."
..or make better
decisions with